Ricall

Advertising Campaign

Targeting people in the creative industry is not the easiest of jobs. Who is going to criticise more than the people who actually produce advertisements in the first place? So this campaign had to work. It needed true stand out. And it needed to be highly adaptable and branded so it could be used to target individuals across many sectors. The personal style of the copy worked to accurately reflect the very personal issues that people have when it comes to licensing music. Some of the lines used are actually very real but we won\'t name names.