Ricall now allow buyers and sellers of music to come together in one place and license music. Our brief was to \'imagine\' that environment and create a world that brought to life the interactivity of their service. An illustrative route was taken as it allowed us to depict the key target markets and artists and to create a brand that would stand out to the creative industries. Work included brochures, inserts, flash demos, enhancement of the Ricall licensing platform, plus ecrm and educational service emails.