Cowan Group was employed by Catalyst Media Group (CMG) to improve an existing skill game called Spoof and find an established game platform to take the game to a new audience. Using our extensive contacts within the gaming industry, Cowan Group put together a full range of options for CMG allowing them to determine the correct option based on available budget and desired results. During the negotiations, Cowan Group designed the new Spoof interface that will be seen on the new gaming platform from early February 2010. Following launch, Cowan Group has been retained by CMG to develop and implement marketing campaigns to establish Spoof as a major force in the skill game market and develop opportunities to extend the reach and profitability of the Spoof brand.