Hush Puppies

A new generation product for a traditional brand

Hush Puppies has been a well know brand for over 50 years. We helped them celebrate this fact over the past year with a new site which brought them much more up-to-date with the current fashion consumer who maybe saw the brand as being a bit staid. The success of the site provoked Hush Puppies to look at how the site could grow to actually become an e-commerce site as the profitable benefits of online purchasing came apparent. Cowan Group built the new site through its own content management software which allows the sales teams to easily manage products online and affect the site in any way they wish – such as placing products they wish to push to the top of searches using simple back end functionality.