Paramount Restaurants

Online Presence

To improve the online presence of the Paramount Group of Restaurants and increase their sales, Cowan Group decided the best place to start would be to re-design the websites to better represent each restaurant\'s identity. The new websites better convey what is unique and attractive about each of the restaurants and communicate to the key demographics more clearly. The sites are now moving to the next stage with added functionality including interactive menus and video walk throughs. The sites are also to be backed by a marketing campaign aiming to raise awareness but also to segment the database in to core target market groups.