Iglu have become one of the top websites for selling ski holidays. However, in a crowded market place, they needed to bring their brand up-to-date. We went through a lengthy process over several months to understand their customer base, identify the core elements of the brand, and establish a new design route to enhance their offering even further. The website was also given a massive face lift in terms of design but also in usability and to maximise on search engine optimisation without losing any potential push to sale.