Digital

Brand Re-Launch, Building Online Presence

One of the most iconic, loved and influential American restaurants in London in the late 80\'s and 90\'s, The Chicago Rib Shack is making a stunning come back after a 10 year absence. Over the past year, Cowan Group created a \"Bring Back the Shack\" campaign involving a data-capture holding page on the Rib Shack domain and utilising social networks including Facebook to occasionally leak rumours of the return of The Shack.