In-Store Posters, POS, Staff Training Dossiers
As part of Operation Brighthouse, Cowan Group produced three missions to increase footfall in to Brighthouse stores. Each mission was conceived by Cowan Group and included in-store posters, POS, leaflets and staff training dossiers. The initial three missions were: The Xbox challenge: an in-store car racing game to generate leads. Free Lunch: sandwich give-away to be used for appointment setting. Agent Driver: incentivized scheme for delivery drivers to promote MGM.