Re-Branding, Print Design - Tapa Tapa
A rebrand does not have to mean a new logo, new colours and a whole new look. In the case of Tapa Tapa, they already had a strong identity. It just needed to adapt, to carefully reflect some of the individuality and care that goes into the authentic Spanish cuisines offered by the restaurants. Using close crop black and white photography show the freshness of the food, combined with information on the provenance and local regions of the food, gave the menus and website a real flavour of the experience the customer could expect.