Cowan Group promotes restaurant and hospitality industry speciality image

Cowan Group promotes restaurant and hospitality industry speciality

We are finding increasing opportunities for the hospitality industry to capitalise on digital marketing ideas and techniques as customers turn to digital and social media to manage their leisure time.

Marcel Cowan says "The days of restaurants promoting their offers by distributing leaflets in the street and door to door are numbered. Even TV and Radio are losing cut through. They are just too expensive and less effective. A great digital relationship based on a sound brand idea can build a love affair between the customer and the brand. It amazes me how little restaurants are doing in creatively setting the tone to maximize the digital space."

William McDonald, Managing Director, who has experience with major businesses such as Pizza Hut and Burger King, says that evaluating digital within the marketing investment is key to achieving long term efficiencies. "I don’t think there is any restaurant business of 50+ units that we can’t save 10% on their marketing budget and improve performance. Savings could be as high as 25%."

Cowan Group is a creative digital marketing agency specialising in customer relationships in the hospitality business.

Cowan Group has worked with a number of restaurant and bar groups including Paramount Restaurants, Regent Inns, Novus, Tattershall Castle Group, Chicago Rib Shack, Balls Brothers and Everyman Cinemas.

For further information or an evaluation of your opportunities please contact William McDonald or Marcel Cowan.